LAICO SHOWROOM

Laico is a brand containing multiple sub-brands with various products, hence to design Laico central store, each group of products need various stands with different forms. The store is giant and hard to perceive. Numerous columns, irregular layout, illegibility of the space makes the user confused through the space.Around which center can the layout become integrated? What is the contemporary vision of the product and the customer? How does the user experience the space? How can a brand from past be usable for today and the future?

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